Legal

Cookies Policy

Last updated: 4 June 2026

Contents

  • What are cookies
  • How we use cookies
  • Cookies we use
  • How to manage cookies
  • Changes
  • Contact

What are cookies

Cookies are small text files that a website places on your device when you visit. They are widely used to make websites work, to remember your preferences, and to provide information to the site owner.

How we use cookies

We only set non-essential cookies if you have given your consent via our cookie banner. You can change your preference at any time using the button below or the Cookie settings link in the footer of any page.

Want to review or change your cookie preference?

Cookies we use

Strictly necessary

These are required for the website to function. They do not require your consent.

Name Provider Purpose Expiry
fb_cookie_consent FeelBetta Stores your cookie consent preference (accepted or rejected) in your browser's local storage so we do not ask again on every visit. This uses localStorage, not a cookie file, but serves the same purpose. Until you clear your browser data

Analytics cookies

These cookies are only set if you accept non-essential cookies via our banner. They help us understand how visitors use the site so we can improve it.

Name Provider Purpose Expiry
_ga Google Analytics Distinguishes unique users by assigning a randomly generated number as a client identifier 2 years
_ga_XXXX Pending Google Analytics Used by Google Analytics 4 to persist session state. The suffix will be updated with the GA4 measurement ID once Google Tag Manager is live. 2 years
_gid Google Analytics Distinguishes users 24 hours
_hjSessionUser_XXXX Hotjar (Contentsquare) Set when a user first lands on a page. Persists the Hotjar User ID which is unique to that site. Ensures data from subsequent visits to the same site are attributed to the same user ID. 1 year
_hjSession_XXXX Hotjar (Contentsquare) Holds current session data. Ensures subsequent requests within the session window are attributed to the same session. 30 minutes
_hjAbsoluteSessionInProgress Hotjar (Contentsquare) Used to detect the first pageview session of a user. This is a True/False flag set by the cookie. 30 minutes

Analytics cookies are pending activation. They will only be set once Google Tag Manager is configured and only if you have accepted non-essential cookies.

Session recording and heatmaps (Hotjar / Contentsquare)

We use Hotjar (now part of Contentsquare) to better understand how visitors interact with the site. This includes heatmaps (which show where people click, scroll, and move their cursor) and session recordings (anonymised replays of how a visitor navigates a page). Hotjar may also be used to display on-site feedback surveys.

Hotjar does not track personally identifiable information such as your name or email address. It automatically suppresses any text you type into form fields. These cookies are only set if you accept non-essential cookies via our banner.

Hotjar is operated by Contentsquare SAS, based in France. Data is processed in the EU. For more information, see the Hotjar privacy policy.

Google Maps cookies

When you type a location into the quiz, the Google Maps API is called. At this point Google may set cookies on your device. These are set by Google, not by FeelBetta, and are governed by Google's own privacy policy at policies.google.com/privacy.

This only happens if you actively use the location field. If you leave it blank, no Google Maps request is made and no Google Maps cookies are set.

Marketing cookies

We do not currently use any marketing or advertising cookies. If this changes, we will update this policy and ask for your consent before setting them.

How to manage cookies

You can control and delete cookies through your browser settings. Note that disabling strictly necessary cookies may affect how the site works.

  • Chrome
  • Firefox
  • Safari
  • Edge

Changes to this policy

We may update this policy when new cookies are added or removed. The date at the top of this page reflects the most recent update.

Contact

If you have any questions about how we use cookies, email hello@feelbetta.co.uk.