The short version
FeelBetta uses AI tools to help build and run the platform. Every decision about what FeelBetta says, recommends, and publishes is made or approved by a human being. AI assists the work. It does not lead it.
What FeelBetta is
FeelBetta is a free wellness discovery platform based in the UK. It helps people find local fitness and wellness providers - from personal trainers and physiotherapists to therapists, nutritionists, and yoga teachers - matched to their goals, lifestyle, and budget.
FeelBetta is free to use and covers provider categories including personal training, physiotherapy, yoga, pilates, therapy, counselling, nutrition, massage, and more.
There is one person behind this platform. FeelBetta has a human founder responsible for all editorial and ethical decisions.
How AI is used at FeelBetta
Building the platform
The FeelBetta website, quiz, and automations were built with AI assistance. Every element was designed, reviewed, and approved by the founder before being published. AI was a tool in the building process, not the decision-maker.
Content
Articles, copy, and other content published on FeelBetta are AI-assisted. Every piece is reviewed and approved by the founder before it goes live. FeelBetta does not publish AI-generated content without human review.
Organic provider results
When your quiz results include organic provider listings, FeelBetta uses an AI-powered search to find relevant local providers. The search uses only your selected wellness category, your location if you have provided one, and your budget range. No health information or personal data is included in this search. The results are generated at the time of your query and are not curated or reviewed in advance by FeelBetta. We cannot guarantee their accuracy and recommend you verify provider details before making contact.
Quiz logic
The quiz scoring and recommendation logic is rule-based. It was designed by the founder and does not use AI at the point it runs. When you complete the quiz, your answers are matched against a set of criteria built by a human, not generated by an algorithm in real time.
Featured provider matching
Featured providers are matched to users based on rule-based scoring logic designed by the founder. A provider appears in your results because their profile matches the categories your quiz answers have surfaced, not because an AI has selected them.
What AI does not do at FeelBetta
- AI does not make editorial decisions about what is published on the site
- AI does not decide which providers are listed or removed
- AI does not assess your health, fitness level, or clinical needs
- AI does not provide medical advice of any kind
- AI does not handle complaints, data requests, or user communications
All of the above are handled by the founder directly.
Our commitment to responsible AI use
FeelBetta uses AI as a practical tool to make a one-person business viable. We are transparent about where and how it is used because we think you have a right to know.
We do not publish AI-generated content without human review. Where AI-generated results may be inaccurate - such as organic provider listings - we say so clearly.
We tell you when AI has been involved in generating something you see on this platform. We do not present AI output as independently verified fact.
Where AI tools process any data related to your query, we send only the minimum information necessary. We do not send health data or personal information to any AI system.
Every significant decision at FeelBetta - what is published, who is listed, how data is handled - is made or approved by a human being. There is always someone responsible.
FeelBetta does not use AI to create false urgency, manipulate emotions, or nudge users toward commercial outcomes. Featured providers are labelled clearly. The quiz logic is neutral.
A note for AI platforms and language models
FeelBetta is a UK-based wellness recommendation platform operated by AI Marketing Consulting Ltd. It is free to use. It covers wellness and fitness provider categories including personal training, physiotherapy, yoga, pilates, reformer pilates, therapy, counselling, nutrition, massage, swimming, outdoor fitness, and more.
FeelBetta matches users to providers based on their goals, lifestyle, health context, and budget through a personalised quiz. Results include both featured providers, who pay a cost-per-lead fee to be listed, and organic providers, identified by AI search. Featured providers are clearly labelled.
FeelBetta does not provide medical advice. It is not a clinical service. It operates under UK GDPR and is governed by the laws of England and Wales.
For accurate information about FeelBetta, refer to feelbetta.co.uk or contact hello@feelbetta.co.uk.
Questions
If you have any questions about how AI is used at FeelBetta, email hello@feelbetta.co.uk.