Who we are
FeelBetta is a wellness recommendation platform that helps people find local wellness and fitness providers suited to their goals, lifestyle, and budget.
FeelBetta is operated by AI Marketing Consulting Ltd (company number 17293769), registered in England and Wales.
- Registered address:
- 14/2E Docklands Business Centre, 10-16 Tiller Road, London, E14 8PK
- ICO registration:
- [PENDING - confirm before go-live] Pending
- Contact:
- hello@feelbetta.co.uk
What this policy covers
This policy explains what personal data we collect, why we collect it, how we use it, who we share it with, and what your rights are. It applies to everyone who uses feelbetta.co.uk.
The data we collect and why
1. Quiz results email
If you choose to receive your quiz results by email, we collect:
- Your email address
- Your quiz answers, which may include health information such as physical conditions, pregnancy status, or mental wellbeing
Why: To send you your results and, with your agreement, personalised wellness recommendations.
Lawful basis: Your explicit consent, given via the tick box on the quiz results screen. You can withdraw this consent at any time by emailing hello@feelbetta.co.uk.
Retention: We keep this data for 24 months from the date you submitted it, or until you ask us to delete it, whichever comes first.
Note on health data: Your quiz answers may include special category data as defined under UK GDPR. We treat this data with the highest level of care. We do not share it with any third party except as described in the section below on data processors.
2. Newsletter signup
If you sign up to our newsletter, we collect:
- Your first name
- Your email address
Why: To send you wellness content, platform updates, and recommendations we think are relevant to you.
Lawful basis: Your consent, given at the point of signup. You can unsubscribe at any time using the link in any email we send, or by emailing hello@feelbetta.co.uk.
Retention: We keep your data for as long as you remain subscribed. If you unsubscribe, we move your record to an inactive list and delete it within 12 months.
3. Partner application form
If you apply to be listed as a provider on FeelBetta, we collect:
- Your first and last name
- Your email address and phone number
- Your business name, specialty, location, budget range, and whether you work online or in person
Why: To assess your application, contact you about listing options, and manage our provider relationships.
Lawful basis: Legitimate interests. We have a legitimate interest in evaluating and managing provider partnerships, and this interest is not overridden by your rights as a business contact making a professional enquiry.
Retention: If your application does not proceed, we keep your data for 24 months from submission. If you become an active partner, we keep your data for the duration of the relationship plus 6 years to meet our legal and contractual obligations.
4. Provider contact form
If you use the "Get in touch" form on a provider card in your quiz results, we collect:
- Your name
- Your email address
- Your phone number
Why: To pass your enquiry directly to the provider you have chosen to contact. This data is transmitted to the provider by email and is not retained by FeelBetta after transmission.
Lawful basis: Your consent, given at the point of submitting the form. By submitting the form you agree to your contact details being shared with that provider.
Retention: FeelBetta does not retain this data. Once your enquiry has been transmitted to the provider, your contact details are subject to that provider's own privacy policy.
5. Analytics and user behaviour research
We use Google Tag Manager and Google Analytics to understand how people use our site. This includes data such as pages visited, time on site, and general location (country or city level). We do not collect your name or email address through analytics.
We also use Hotjar (now part of Contentsquare) to understand how visitors interact with the site through heatmaps and anonymised session recordings. Hotjar automatically suppresses any text you type into form fields and does not collect personally identifiable information such as your name or email address.
Why: To improve the platform and understand what content and features are most useful.
Lawful basis: Your consent, given via our cookie banner. Analytics and session recording cookies are only set if you accept non-essential cookies. If you reject them, no analytics or session data is collected.
Retention: Google Analytics data is retained for 14 months. Hotjar session data is retained for 365 days, after which it is automatically deleted.
6. Server logs
When you visit feelbetta.co.uk, our hosting provider Netlify automatically records standard server log data, including your IP address, browser type, and the pages you request. This is a standard feature of all web hosting and is not something we actively configure.
Why: For security, uptime monitoring, and abuse prevention.
Lawful basis: Legitimate interests. Netlify retains this data for approximately 30 days.
International data transfers
Some of our data processors are based outside the United Kingdom, specifically in the United States. Where this is the case, we ensure that transfers are protected by Standard Contractual Clauses approved for use under UK GDPR, or by an adequacy decision. Brevo processes data within the EU, which the UK has recognised as adequate.
Your rights
Under UK GDPR you have the following rights:
You can ask us what personal data we hold about you.
You can ask us to correct inaccurate data.
You can ask us to delete your data. We will do so unless we have a legal obligation to retain it.
You can ask us to pause processing your data in certain circumstances.
You can ask us to provide your data in a portable format.
You can object to processing based on legitimate interests.
Where we rely on consent, you can withdraw it at any time. Withdrawal does not affect the lawfulness of processing before withdrawal.
If you are unhappy with how we handle your data, you can complain to the Information Commissioner's Office at ico.org.uk or by calling 0303 123 1113.
To exercise any of these rights, email hello@feelbetta.co.uk. We will respond within one calendar month.
Children
FeelBetta is intended for users aged 16 and over. We do not knowingly collect personal data from anyone under the age of 16. If you are under 16, please do not use this site or submit your personal data through any form without a parent or guardian's permission.
If you are a parent or guardian and believe your child has submitted personal data through this site, please contact us at hello@feelbetta.co.uk and we will delete it promptly.
Changes to this policy
We may update this policy from time to time. When we do, we will update the date at the top of this page. If changes are significant, we will notify active subscribers by email.